Data protection

  1. Legal Notice

    Daimler AG
    Mercedesstraße 137
    70327 Stuttgart
    Germany

    Phone.: +49 711 17 0
    E-mail: dialog@daimler.com

    Represented by the Board of Management: Ola Källenius (Chairman), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm

    Chairman of the Supervisory Board: Manfred Bischoff

    Commercial Register Stuttgart, No. HRB 19360
    VAT registration number: DE 81 25 26 315

    Copyrights

    Copyright Daimler AG. All Rights Reserved. The text, images, graphics, sound files, animation files, video files and their arrangement on Daimler Internet sites are all subject to Copyright and other intellectual property protection. These objects may not be copied for commercial use or distribution, nor may these objects be modified or reposted to other web sites, apps or other digital content (hereinafter “Digital Offerings”). Some Daimler Digital Offerings also contain material that is subject to the copyright rights of their providers.

    Product variations

    Some of the product information, illustrations and images contained in this Digital Offering may have been prepared for generic use on Daimler Digital Offerings maintained in different countries around the world. Consequently, some of the information and/or accessories which are not available in some countries or which, in order to satisfy local market demand or regulatory controls in such countries, may only be available in different specifications or configurations.

    If you are interested in any vehicle model, paint, option or accessory shown on the Internet site and are unsure of its availability or specification in your locality, you should contact Daimler and/or a local authorized dealer for the relevant product, for information of current details in your locality.

    Prices

    All prices specified are recommended retail prices. Prices are current at the time of publication and subject to change without notice.

    Trademarks

    Unless otherwise indicated, all marks displayed in Daimler Digital Offerings are subject to the trademark rights of Daimler, this applies especially to its model name plates, and its corporate logos and emblems.

    No Licenses

    Daimler has thought to achieve an innovative and informative Digital Offering. We hope that you will be as enthusiastic as we are about this creative effort. However, you also need to understand that Daimler must protect their Intellectual Property, including their patents, trademarks and copyrights. Accordingly, you are hereby on notice that neither this Digital Offering, nor any material contained therein shall in any way grant or be taken to grant any person a license to Daimler’s Intellectual Property.

    Cautions regarding forward-looking statements

    This Digital Offering contains forward-looking statements that reflect our current views about future events. The words “anticipate,” “assume,” “believe,” “estimate,” “expect,” “intend,” “may,” ”can,” “could,” “plan,” “project,” “should” and similar expressions are used to identify forward-looking statements. These statements are subject to many risks and uncertainties, including an adverse development of global economic conditions, in particular a decline of demand in our most important markets; a deterioration of our refinancing possibilities on the credit and financial markets; events of force majeure including natural disasters, acts of terrorism, political unrest, armed conflicts, industrial accidents and their effects on our sales, purchasing, production or financial services activities; changes in currency exchange rates and tariff regulations; a shift in consumer preferences towards smaller, lower-margin vehicles; a possible lack of acceptance of our products or services which limits our ability to achieve prices and adequately utilize our production capacities; price increases for fuel or raw materials; disruption of production due to shortages of materials, labor strikes or supplier insolvencies; a decline in resale prices of used vehicles; the effective implementation of cost-reduction and efficiency-optimization measures; the business outlook for companies in which we hold a significant equity interest; the successful implementation of strategic cooperations and joint ventures; changes in laws, regulations and government policies, particularly those relating to vehicle emissions, fuel economy and safety; the resolution of pending government investigations or of investigations requested by governments and the conclusion of pending or threatened future legal proceedings; and other risks and uncertainties, some of which we describe under the heading “Risk and Opportunity Report” in the current Annual Report. If any of these risks and uncertainties materializes or if the assumptions underlying any of our forward-looking statements prove to be incorrect, the actual results may be materially different from those we express or imply by such statements. We do not intend or assume any obligation to update these forward-looking statements since they are based solely on the circumstances at the date of publication.

    No warranties or representations

    The information in this Digital Offering is provided by Daimler "as is" and to the extent permitted by law, is provided without warranty of any kind, expressed or implied, including but not limited to any implied warranties of merchantability, fitness for any particular purpose, or non-infringement. While the information provided is believed to be accurate, it may include errors or inaccuracies.

    Our Digital Offerings contain links to external sites, which are not under the control of Daimler. Therefore we are not responsible for the contents of any linked site. Daimler is providing these links to you only as a convenience, and the inclusion of any link does not imply endorsement by Daimler of the linked site.

    Information about online dispute resolution

    The European Commission has established an internet platform for online dispute resolution (so called “ODR platform”). The ODR platform is a point of entry for out-of-court resolutions relating to contractual obligations of online sales contracts. You can get to the ODR platform by following the link:

    http://ec.europa.eu/consumers/odr

    Information according to § 36 Verbraucherstreitbeilegungsgesetz (VSBG)
    Daimler AG will not participate in a dispute settlement proceeding in front of a consumer arbitration board according to the German Consumer Dispute Resolution Act (VSBG) and is not obliged to do so.

    Order of Precedence

    Terms of Use for a Digital Offering take precedence over these Legal Notices.

     

  2. Privacy Statement

    Controller within the meaning of the General Data Protection Regulation (“GDPR”) is:

    Daimler AG („We“)
    Mercedesstraße 137
    70327 Stuttgart
    Germany
    E-Mail: dialog@daimler.com

    Data Protection Officer:

    Daimler AG
    Chief Officer Corporate Data Protection
    HPC G353
    70546 Stuttgart
    Germany
    E-Mail: data.protection@daimler.com

    1. Data protection

      We are pleased about your visit on our web pages and your interest in our offers. The protection of your personal data is an important concern for us. In this Privacy Statement we explain how we collect your personal data, what we do with it, for what purposes and on what legal basis this is done, and which rights and claims are associated with it for you. In addition, we refer to the Daimler Data Protection Policy.

      Daimler Data Protection Policy (PDF)

      Our Privacy Statement for the use of our websites and the Data Protection Policy of Daimler AG do not apply to your activities on the websites of social networks or other providers that you can reach via the links on our websites. Please check the websites of these providers for their data protection regulations.

    2. Collection and processing of your personal data

      a. When you visit our website, we store certain information about the browser and operating system you use, the date and time of your visit, the access status (e.g. whether you were able to access a website or received an error message), the use of website functions, the search terms you may have entered, the frequency with which you access individual websites, the designation of files accessed, the amount of data transferred, the website from which you accessed our websites and the website which you visit from our websites, either by clicking on links on our websites or by entering a do-main directly in the input field of the same tab (or the same window) of your browser in which you opened our websites. We also store your IP ad-dress and the name of your Internet service provider for seven days for security reasons, in particular to prevent and detect attacks on our websites or attempts at fraud.

      b. We only store other personal data if you provide this data, e.g. as part of a registration, a contact form, a survey, a price competition or for the execution of a contract, and even in these cases only insofar as this is permitted to us on the basis of a consent given by you or in accordance with the applicable legal provisions (further information on this can be found below in the section "Legal basis of processing").

      c. You are not legally or contractually obliged to make available your personal data. However, it is possible that certain functions of our websites depend on the availability of personal data. If you do not make available personal data in these cases, this may result in functions not being available or only being available to a limited extent.

    3. Purposes of use
      a. We use the personal data collected when you visit our website in order to operate it in the most convenient manner for your use and to protect our IT systems from attacks and other illegal activities.

      b. If you provide us with further personal data, e.g. within the scope of a registration, a contact form, a survey, a price competition or for the execution of a contract, we use this data for the purposes mentioned, for the purposes of customer administration and - if necessary - for the purposes of processing and accounting of any business transactions, in each case to the extent required for this.

    4. Transfer of personal data to third parties; social plug-ins
      a. Our websites may also contain offers of third parties. If you click on such an offer, we transfer data to the respective provider to the required extent (e.g. information that you have found this offer with us and, if applicable, further information that you have already provided on our websites for this purpose).

      b. When we use social plug-ins on our websites from social networks such as Facebook, Twitter and Google+, we integrate them as follows:

      When you visit our websites, the social plug-ins are deactivated, i.e. no data is transmitted to the operators of these networks. If you want to use one of the networks, click on the respective social plug-in to establish a direct connection to the server of the respective network.

      If you have a user account on the network and are logged in when you activate the social plug-in, the network can associate your visit to our websites with your user account. If you want to avoid this, please log out of the network before activating the social plug-in. A social network cannot associate a visit to other Daimler websites until you have activated an existing social plug-in.

      When you activate a social plug-in, the network transfers the content that becomes available directly to your browser, which integrates it into our websites. In this situation, data transmissions can also take place that are initiated and controlled by the respective social network. Your connection to a social network, the data transfers taking place between the network and your system, and your interactions on that platform are governed solely by the privacy policies of that network.

      The social plug-in remains active until you deactivate it or delete your cookies.

      Cookie Statement

      c. If you click on the link to an offer or activate a social plug-in, personal data may reach providers in countries outside the European Economic Area that, from the point of view of the European Union ("EU"), may not guarantee an "adequate level of protection" for the processing of personal data in accordance with EU standards. Please remember this fact before clicking on a link or activating a social plug-in and thereby triggering a transfer of your data.

    5. Analysis of usage data; use of analysis tools
      a. We would like to tailor the content of our websites as precisely as possible to your interests and in this way improve our offer for you. In order to identify usage preferences and particularly popular areas of the websites, we use the following analysis tool(s):  Adobe Analytics.

      b. When using these analysis tools, data may be transferred to servers located in the USA and processed there. Please note the following: In the USA, the European Union considers that there is no "adequate level of protection" for the processing of personal data in accordance with EU standards. However, this level of protection can be replaced for individual companies by certification according to the so-called "EU-U.S. Privacy Shield".

      c. If you do not want us to collect and analyze information about your visit to our website using the analysis tools mentioned above, you can object to this at any time with effect for the future ("opt-out").

      We implement your objection by setting an opt-out cookie in your browser. This cookie is only used to associate your objection. Please note that for technical reasons, an opt-out cookie only works in the browser in which it was set. If you delete the cookies or use a different browser or device, please opt-out again.

      d. Below you will find information on the providers of the analysis tools we use and the respective opt-out options:

      Adobe Systems Inc. (“Adobe“)
      Adobe is certified according to the EU-U.S. Privacy Shield.
      To object to the analysis through the product Adobe Analytics, you can follow this link: http://www.adobe.com/mena_en/privacy/opt-out.html

      YouTube
      Our website uses plugins from the Google-powered YouTube page. Site operator is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit one of our YouTube plug-in-enabled sites, you will be connected to the servers of YouTube. It tells the YouTube server which of our pages you've visited. If you're logged into your YouTube account, YouTube will allow you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account. The use of YouTube is in the interest of an attractive presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. For more information about how to handle user data, please refer to the YouTube Privacy Policy at https://www.google.com/intl/en/policies/privacy

    6. Usage-based information (targeting and retargeting)
      In order to be able to tailor our online marketing (e.g. banner advertising) on the websites of our retargeting partners (Flashtalking, Google Adwords, Google Doubleclick and Vivaki) more specifically to your needs and interests, we use so-called retargeting technologies. Your interest in our products and services is stored in cookies. These cookies are read and used when visiting other websites that work together with our retargeting partners in order to be able to inform you as focused on your interests as possible. This is done anonymously, i.e. you cannot be identified by retargeting.

      If you do not want Daimler and its retargeting partners to collect, store and analyze information about your visit and to tailor banner advertising to your interests, you can object to this at any time with effect for the future (opt-out).

      An opt-out cookie is placed in your browser to technically implement your objection. This cookie is used exclusively for the association of your objection. Please note that for technical reasons, an opt-out cookie can only be used for the browser from which it was set. If you delete the cookies or use another browser or another terminal device, please opt-out again.

      You can manage and disable the use of cookies by third parties on the following website: http://www.youronlinechoices.com/uk/your-ad-choices

    7. Security
      We use technical and organisational security measures to protect your data managed by us against manipulation, loss, destruction and against access by unauthorised persons. We are constantly improving our security measures in line with technological developments.

    8. Legal bases of processing
      a. Insofar as you have given us your consent for the processing of your personal data, that consent is the legal basis for the processing (Art. 6 para. 1 letter a GDPR).

      b. For the processing of personal data for the purposes of initiating or fulfilling a contract with you, Art. 6 para. 1 letter b GDPR is the legal basis.

      c. Insofar as the processing of your personal data is necessary for the fulfilment of our legal obligations (e.g. for the retention of data), we are authorized to do so pursuant to Art. 6 para. 1 letter c GDPR.

      d. In addition, we process personal data for the purposes of safeguarding our legitimate interests and the legitimate interests of third parties pursuant to Art. 6 para. 1 letter f GDPR. Maintaining the functionality of our IT systems, marketing our own and third-party products and services as well as documenting business contacts as required by law are such legitimate interests.

    9. Deletion of your personal data
      Your IP address and the name of your Internet service provider, which we only store for security reasons, will be deleted after seven days. Otherwise, we delete your personal data as soon as the purpose for which we have collected and processed the data ceases to apply. Beyond this point in time, data is only stored if this is required by the laws, regulations or other legal provisions of the European Union or of a member state of the European Union to which we are subject.

    10. Rights of the data subject
      a. As a data subject, you have the right of access (Art. 15 GDPR), right to rectification (Art. 16 GDPR), right to erasure (Art. 17 GDPR), right to restriction of processing (Art. 18 GDPR) and right to data portability (Art. 20 GDPR).

      b. If you have consented to the processing of your personal data by us, you have the right to revoke your consent at any time. The legality of processing your personal data before revocation remains unaffected. We may further process such data pursuant to another applicable legal basis, e.g. for the fulfilment of our legal obligations (cf. section "Legal bases of processing").

      c. Right to object
      You have the right to object at any time to the processing of your personal data pursuant to Art. 6 para. 1 letter e GDPR (data processing in the public interest) or Art. 6 para. 1 letter f GDPR (data processing on the basis of a balance of interests) on grounds relating to your particular situation. If you object, we will only process your personal data if we can prove compelling legitimate reasons that outweigh your interests, rights and freedoms, or for the establishment, exercise or defence of legal claims.

      d. We ask you to address your claims or declarations to the following contact address if possible: dialog@daimler.com

      e. If you believe that the processing of your personal data violates legal requirements, you have the right to lodge a complaint with a competent data protection supervisory authority (Art. 77 GDPR).

    11. Newsletter
      If you subscribe to a newsletter offered on our website, the data provided in the newsletter subscription will only be used for sending the newsletter, unless you agree to further use. You can unsubscribe at any time using the unsubscribe option provided in the newsletter.

    12. Central Access Service of Daimler AG
      With the central access service of Daimler AG you can access all websites and applications of Daimler Group and its brands that require log-in and are connected to that service. The terms of use for the central access service contain specific data protection provisions. You can access those terms or use on the log-in pages of the relevant websites and applications under “Access conditions”.

    13. Cookies
      Information on the cookies we use and their functions can be found in our Cookie Statement.

    Status: May 2018

  3. Cookies

    Statement on the use of cookies, the analysis of usage data and the use of analysis tools

    We use cookies and similar software tools such as HTML5 Storage or Local Shared Objects (together "cookies") to identify your interests and particularly popular areas of our websites and use this information to improve the design of our websites and make them even more user-friendly. For the same purposes we use the analysis tools Adobe Analytics and Google Analytics; cookies may also be used here.

    1. Functions and use of cookies

    a. Cookies are small files that are placed on your desktop, notebook or mobile device by a website you visit. From this we can, for example, recognize whether there has already been a connection between your device and our websites, or which language or other settings you prefer. Cookies may also contain personal data.

    b. By using our websites, you agree to the use of cookies. You can also visit our website without consenting to the use of cookies. This means that you can refuse such use and delete cookies at any time by making the appropriate settings on your device. This is done as follows:

    i. Most browsers are pre-set to automatically accept cookies. You can change this setting by activating the setting *do not accept cookies* in your browser.

    ii. You can delete existing cookies at any time. You can find out how this works in detail in the instructions of your browser or device manufacturer.

    iii. For information on deactivating Local Shared Objects, see the following link: Information on deactivating Local Shared Objects

    iv. Like the use of cookies, their rejection or deletion is also linked to the device used and also to the browser used in each case. You must therefore reject or delete the cookies separately for each of your devices and, if you use several browsers, also for each browser.

    c. If you decide against the use of cookies, it is possible that not all functions of our websites are available to you or that individual functions are only available to you to a limited extent.

    d. We categorize cookies as follows:

    i. Essential cookies (type 1)
    These cookies are absolutely necessary for the functions of the web pages. Without these cookies we would not be able to offer you services such as the vehicle configurator, for example.

    ii. Functional cookies (type 2)
    These cookies facilitate the operation and improve the functions of the web pages. For example, we store your language settings in functional cookies.

    iii. Performance cookies (type 3)
    These cookies collect information about how you use our website. This enables us to identify which parts of our Internet offer are particularly popular and thus improve our offer for you. Please also read the section "Analysis of usage data".

    iv. Third-party cookies (type 4)
    These cookies are set by third parties, e.g. social networks such as Facebook, Twitter and Google+, whose content you can integrate via the "social plug-ins" offered on our websites. For more information on the use and function of the social plug-ins, please refer to section 4 of our Privacy Statement.

    We use the following cookies on our website:

    Cookie name Description Cookie type
    s_cc This cookie is set and read by the JavaScript code to determine if cookies are enabled (simply set to "True") type 3
    s_fid Fallback unique visitor ID time/date stamp type 3
    s_gapv_csref Saves various parameters/values used in the tracking to maintain this value - for the duration of the visit to the website. type 3
    s_gpv* Saves various parameters/values used in the tracking to maintain this value - for the duration of the visit to the website. type 3
    s_gvo_pid Saves the campaign parameter pid to avoid double counts - for the duration of the visit to the website. type 3
    s_sq This cookie is set and read by the JavaScript code when the ClickMap functionality and the Activity Map functionality are enabled; it contains information about the previous link that was clicked on by the user. type 3
    s_vi Unique visitor ID time/date stamp type 3
    s_visit Saves a value to indicate the visit start of the user. type 3
    AMCV_<digit-letter string> These cookies store information on how visitors use our website, helping us to continue improving our website in line with your interests. type 3
    AMCVS_<digit-letter string> These cookies store information on how visitors use our website, helping us to continue improving our website in line with your interests.  type 3

       
       2. Analysis of usage data; use of analysis tools

    a. We would like to tailor the content of our websites as precisely as possible to your interests and in this way improve our offer for you. In order to identify usage preferences and particularly popular areas of the websites, we use the following analysis tool(s): Google Analytics, Adobe Analytics.

    b. When using these analysis tools, data may be transferred to servers located in the USA and processed there. Please note the following: In the USA, the European Union considers that there is no "adequate level of protection" for the processing of personal data in accordance with EU standards. However, this level of protection can be replaced for individual companies by certification according to the so-called "EU-U.S. Privacy Shield".

    c. If you do not want us to collect and analyze information about your visit to our website using the analysis tools mentioned above, you can object to this at any time with effect for the future ("opt-out").

    We implement your objection by setting an opt-out cookie in your browser. This cookie is only used to associate your objection. Please note that for technical reasons, an opt-out cookie only works in the browser in which it was set. If you delete the cookies or use a different browser or device, please opt-out again.

    d. Below you will find information on the providers of the analysis tools we use and the respective opt-out options:

    i. Adobe Systems Inc. (“Adobe“)
    Adobe is certified according to the EU-U.S. Privacy Shield.
    To object to the analysis through the product Adobe Analytics, you can follow this link: http://www.adobe.com/mena_en/privacy/opt-out.html

  4. Provider

    Daimler AG
    Mercedesstraße 137
    70327 Stuttgart
    Germany

    Phone: +49 711 17 0
    E-mail: dialog@daimler.com

    Represented by the Board of Management: Ola Källenius (Chairman), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm

    Chairman of the Supervisory Board: Manfred Bischoff

    Commercial Register Stuttgart, No. HRB 19360
    VAT registration number: DE 81 25 26 315